A key consultant of Tourisme Québec with regard to matters of accessibility, Kéroul is a non-profit organization dedicated to promoting the development of accessible tourism and culture. Since 1979, Kéroul has been evaluating the accessibility of Quebec’s tourist and cultural establishments. It is Kéroul’s accessibility ratings that appear in the tourist guides and websites of the 21 tourist regions across Quebec. Inspired by the standards found in the Quebec Construction Code, Kéroul’s accessibility criteria provide an ideal portrait of the definition of accessibility. They are the result of the organization’s research, experiences and evaluations conducted over the years. These criteria are the only ones recognized by the Ministère du Tourisme du Québec for the certification and assignment of accessibility ratings.
Quebec has put a great deal of effort into making its tourist sites accessible to visitors with special needs. The province may be vast, but this is no reason to limit the journeys of travellers with reduced mobility and deprive them from enjoying the countless natural and cultural treasures in Quebec’s different regions!
That is why Kéroul developed The Accessible Road, a compilation of more than 300 establishments and tourist sites whose accessibility to people with disabilities has been verified and certified and whose staff has been trained to welcome them. The World Tourism Organization lauded this information tool for its originality, giving Kéroul its Ulysses Award in 2011.
From 2010 to 2014, Kéroul worked on organizing the first edition of the Destinations for All World Summit, which took place from October 19 to 22, 2014. This event brought together more than 360 participants from 31 countries, and featured 140 talks covering a host of topics related to accessible transportation, culture and tourism. The resulting discussions and conversations ended with the signing of the A World for Everyone Declaration, a document that was crucial in determining the next steps and that listed 40 specific measures for implementing the World Tourism Organization (UNWTO) Recommendations on Accessible Tourism for All, globally and in the participants’ respective countries. Recognized worldwide for its unique expertise, Kéroul is also a member of several associations, and its representatives sit on a number of advisory boards and working groups.
As partners, the AHGM and Kéroul work together to raise awareness among hoteliers of the importance of making their hotel infrastructure accessible so as to adequately meet the specific needs of a segment of the clientele that is expected to grow significantly in the coming years given the global phenomenon of population aging.