This award is presented to the establishment that has enhanced its visibility and reputation through an original, innovative and effective campaign. The award recognizes one specific marketing strategy or communication.

This category recognizes novelty, innovation and creativity in the hotel industry in all its forms. The award is presented to an establishment that has brought about a distinctive improvement or technological solution to enhance the client experience. The innovative project can have been developed by an employee, a team, the establishment or in cooperation with a complementary organization.

This award is presented to an individual or team whose initiatives will have a lasting economic (ethical business practices, employee programs, etc.), social (support for organizations, community involvement, social inclusion, accessibility, etc.) and environmental (buy local policy, green roof, etc.) impact.