This award is presented to the establishment that has enhanced its visibility and reputation through an original, innovative and effective campaign. The award recognizes one specific marketing strategy or communication.
This award goes to the manager (supervisor or team leader) who implemented the most innovative measures to boost their team’s motivation, performance and personnel retention rates or to train new staff.
This category recognizes novelty, innovation and creativity in the hotel industry in all its forms. The award is presented to an establishment that has brought about a distinctive improvement or technological solution to enhance the client experience. The innovative project can have been developed by an employee, a team, the establishment or in cooperation with a complementary organization.
This category recognizes a front-line employee who has distinguished themself through their engagement, loyalty, rigour, professionalism, sense of customer service and attention to detail, among other attributes.
This award is presented to an individual or team whose initiatives will have a lasting economic (ethical business practices, employee programs, etc.), social (support for organizations, community involvement, social inclusion, accessibility, etc.) and environmental (buy local policy, green roof, etc.) impact.
This award is presented in recognition of strategies to welcome tourists to Montreal. The establishment, team or individual must have implemented concrete and innovative tourist hospitality initiatives (technology, customer service, signage, human resources, etc.) to enhance the destination experience. The initiatives contribute to building loyalty among tourists in Montreal and directing them to their areas of interest with the goal of offering them a memorable experience.
The entries were evaluated by an independent jury made up of experts from different areas of the tourism industry.