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01 Project Pineapple, presented by the AHGM or how to make your home feel… like a hotel

Hotel sector employees want to contribute to Quebecers’ well-being.

Today, about 85% of the teams in more than 100 Montreal hotels have been temporarily laid off and, like most of us, are therefore confined to their homes. Under normal circumstances, these hospitality industry workers would be taking care of the well-being of hotel guests using the many tips and tricks of the trade they have mastered. Project Pineapple is a series of short video clips, in the form of short lessons, featuring different hospitality industry workers sharing their know-how to help you replicate the comforts of a hotel right in your own home.

“In creating this campaign, the idea was to engage in a dialogue with Quebecers and at the same time help them get through this period of confinement. It’s an opportunity to let them know that hoteliers are eager to welcome them back to their establishments when the situation will permit. In the meantime, our industry will continue to maintain a presence,” said Eve Paré, President and CEO of the AHGM.

Jean-Sébastien Labelle, of W Montreal, one of the “experts” featured in the clips, didn’t hesitate about taking part in the project: “I wanted to stay engaged and share my skills with Quebecers. It was the perfect opportunity for me to express my passion both for my profession and for the hotel industry. Comfort is essential during this crucial confinement period, and people are looking for ideas on how to achieve it. That’s why my colleagues and I wanted to share our knowledge and contribute to the well-being of households. This series of short videos is designed to inject a dose of pleasure into people’ daily lives. Every little gesture aimed at doing something nice for oneself or for the people we live with is so important right now.”

The topics covered are:

- Lesson No. 01: How to set a table, with Kristof, Hôtel Le Crystal : https://vimeo.com/417325424

- Lesson No. 02: How to make homemade pasta, with Ivan, Hotel W Montreal https://vimeo.com/417325513

- Lesson No. 03: How to stay safe, with Christian, Loews Hotel Vogue: https://vimeo.com/417325929

- Lesson No. 04: How to make a G&T&P (Gin-Tonic-Perfume), with Jean-Sébastien, Hotel W Montreal: https://vimeo.com/417326022

- Lesson No. 05: How to make a pineapple dessert, with Oussama, Hotel W Montreal: https://vimeo.com/417326358

- Lesson No. 06: How to make your bed, with Jean-Philip, Escad Hotel: https://vimeo.com/417326741

- Lesson No. 07: How to fold toilet paper, with Roméo, Hôtel Le Crystal: https://vimeo.com/417327102

- Lesson No. 08: How to fold a tablecloth for a banquet, with Rinu, Courtyard Marriott Montreal Downtown: https://vimeo.com/418187242

- Lesson No. 09: How to make a pavlova, with Roxanne, Hôtel Monville: https://vimeo.com/418192782

- Lesson No. 10: How to fold sheets alone, with Thobekile, Courtyard Marriott Montreal Downtown: https://vimeo.com/418197120

Check out all the videos on www.ananas.quebec, Facebook and Instagram and share them using the hashtags #commealhotel and #projetananas!

Why Pineapple?

The pineapple came to be the symbol of hospitality and luxury due to its historical rarity. When Christopher Columbus arrived in Guadeloupe in 1493, he discovered this thirst-quenching fruit, which was offered to sailors by the island’s inhabitants to make them feel welcome. Impressed with its tangy sweetness, Columbus and his crew brought the pineapple back to Europe, where it became a symbol of wealth.

Project Pineapple
Lecon-no-4-par-Jean-Sebastien-du-W-Montreal