Kéroul, the Ministère du Tourisme's key consultant regarding accessibility, is a non-profit organization whose goal is to make tourism and culture accessible to people with restricted physical ability. Since 1979, Kéroul has been evaluating the accessibility of Québec's tourist and cultural facilities; its accessibility ratings appear in the tourist guides and websites of Québec's 21 tourist regions. Inspired by the Québec Construction Code, Kéroul's accessibility criteria paint an ideal picture of accessibility. They are the result of directed studies, actual experiences and analyses conducted by Kéroul over the years, and are the only criteria recognized by Tourisme Québec for accessibility rating assignment and certification.

Québec puts a lot of work into making its tourist sites more accessible to people with disabilities. Even though the province is big, there's no reason to limit the journeys of travellers with reduced mobility and prevent them from enjoying the countless natural and cultural treasures in all of Québec's regions! For this reason, Kéroul developed The Accessible Road, a compilation of more than 300 establishments and tourist sites whose accessibility to people with disabilities has been verified and certified, and whose staff has been trained to welcome the disabled. The World Tourism Organization has even lauded this information tool for its originality by giving Kéroul its Ulysses Award in 2011.

From 2010 to 2014, Kéroul took part in the preparations for the first edition of the Destinations for All world summit, which took place from October 19 to 22, 2014. More than 360 participants were there, 31 countries were represented, and 140 lectures were given covering a wide range of topics related to accessible tourism, culture and transportation. The discussions and deliberations led to the signing of the declaration A World for Everyone, which is an important document, moving forward, that contains 40 specific measures for implementing the World Tourism Organization's recommendations on accessible tourism for everyone, in all participating countries and around the world. Kéroul enjoys international recognition for its expertise; it is a member of several associations, and its representatives belong to numerous advisory committees and issue tables.

By becoming partners, the AHGM and Kéroul are working together to raise awareness among hotel operators of the importance of making their hotel infrastructures accessible, to fully meet the specific needs of a customer segment that, with population aging around the world, is sure to grow significantly in the years to come.

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